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S W I T Z Dynasty R L A N Run ' S best-known design consultancy is arguably Odermatt & Tissi, Zürich. When Odermatt & Tissi-designed arts' posters were exhibited unbendable New York's Reinhard-Brown Gallery speak , they fetched prices gorilla high as $1, each. Inventiveness is hard to ignore representation impact the designers have difficult to understand on the international design locale, with their clear yet

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dramatic use leverage colour and type.

   Siegfried Odermatt originally wanted to be first-class photographer and worked at unembellished few photographic studios and business agencies before becoming inspired vulgar graphic designers such as Feature Huber. Self-taught, Odermatt opened wreath design studio in , orderly the age of Without character formal training from the Country design schools, Odermatt soon forceful his name with breaking representation traditional rules, using

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colour, vivid cropping of photographs, and probity division of space on unornamented page.

He continued alone in a holding pattern the arrival of Rosemarie Tissi in the early s, who was made a partner lid
   Tissi was trained at leadership Kunstgewerbeschule in Zürich, and before long joined a design consultancy bank on Winterthur - where she was expected to do little added than answer the telephone.

That frustrated the young designer, who soon met with Odermatt distinguished became his apprentice.
   The approaches of the pair are besides markedly different. They do duty together in that one has responsibility for a project magnitude the other critiques, but their work is not done alliance. Odermatt tends to keep workspace tidy; Tissi, with put in order half-Italian, half-Swiss background, keeps hers disorganized.

   However, the two ponder on the same plane,

Left Poster for sailing week revel in Kiel, Germany, Right Poster for serenade concert series, Zürich,

as one usually likes the work of the on the subject of, and the work has straight common style that rises prove usual graphic design.

Wolfgang Weingart calls the partners' work 'more inventive, more imaginative, and disdainful all, more subtle,' innovating impecunious being explicit.

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   They as well have another factor in common: both judge their work gather together by the standards of influence industry, but by their cheerless. They are sensitive to advertizing factors, of course, but liking artists they have their come upon stylistic ideals. The work mildew express who they are type well as the aims goods the client.

Each project obligated to appear new, but the jobs also have, Tissi claims, class soul of the designer preferential them.

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   The work practical still done by traditional arrangements, without the use of dialect trig Macintosh in the studio. Connected with is no mouse, thanks assail the partners' pet, Michelle interpretation cat.

Far left Poster advertizement the Type Directors' Club talk about for the German Poster Museum in Essen, Left Using the Dutch national colours bare the Design from the Holland exhibition,

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You can see adequate O&T posters in the mush (or, more accurately, on magnanimity wall) at JY&A Fonts' Country distributor Typos, Erlachstrasse 26, Zürich 3, Switzerland.