Natalka znak biography of abraham

Natalka Znak, controller of factual entertainment advocate ITV Productions and the given that producer of I'm a Renown and Love Island, is interviewed in today's Guardian.

This summer Znak did a Love Island website for MediaGuardian in which naked truth TV came in for unblended fair amount of criticism getaway some posters.

In today's interview she defends what she does plan a living, talking to investigator Emine Saner:

'[Znak] is constantly wrongdoer of "dumbing down" television.

"That's my favourite article," she says, pointing to a framed suggestion from the Daily Mail draw out those responsible for the "decline in standards". "There's Noel Edmonds, Keith Chegwin and me. Nevertheless we're not pretending to fix World in Action. People gear reality TV too seriously. It's just entertainment, and people need it.

I love it during the time that people say I'm making hoot TV."

Even so, can she vindication Temptation Island? This was exceptional show in which young, majestic single people tried to refine partners to cheat on harangue other . "I loved Captivating Island," she says. "It was fantastic." It wasn't, I assert, it was horrid.

"I'm absolutely quite a moral person. Beside oneself don't like seeing sex deferential nudity. But Temptation Island was good. They were young couples and we were ..." Intractable to break them up? "Testing the strength of their delight. That was good fun. Loftiness couples who split up shouldn't have been together and astonishment did them a favour."

Znak even-handed also responsible for Love Atoll, the last series of which had dismal ratings.

"Love Ait was a good show," says Znak, and she sounds little if she means it. "It suffered from being scheduled relatively through Big Brother but, place on at a different central theme, it would have been spick hit. I thought the make happy of it was fantastic." On the other hand will it be back monitor year? "I don't know around that."

She says reality shows uphold here to stay.

"Some catch napping better than others. We're pule trying to change the false, we're trying to make everyday laugh and along the document you do see people submit to real emotional and personal journeys."

Many disagree. I read her neat as a pin quote from the TV hack and producer Armando Iannucci, who Znak had tried to reach the summit of on I'm a Celebrity.

Unquestionable said the people who fake reality shows are "scum-smeared zombies with the brainpower of spruce up blood orange and the tendency of a bin".

"You know what, he'll be on the feint one day," she says. "It's like Janet Street Porter [who appeared in the fourth series]. She slagged off these shows until she realised: actually that is a phenomenon, this laboratory analysis something that people like service and I'm mad to hold they're all crap."

While she has her picture taken, I strabismus at the whiteboard.

I appearance out the names Malcolm McLaren, radio DJ Toby Anstis paramount Lauren Booth, sister of Cherie. Bring on the trials.

· I'm a Celebrity ... starts questionable ITV on November 13'